West Midlands sees largest increase while East of England sees biggest fall

The average asking price of newly instructed new-build properties increased across Great Britain between July 2025 and July 2026 from £500,450 to £501,658, according to new figures from Propertymark.

Newly instructed new-build properties in Scotland, Wales, the East Midlands, the North East, the North West, the South West, Yorkshire and Humberside, and the West Midlands all recorded average price increases.

The West Midlands saw the largest average price increase, up by £33,838, from £384,443 in July 2025 to £418,281 in July 2026. In contrast, Yorkshire and Humberside saw the smallest average increase, rising £4,848 from £342,998 to £347,846 in July 2026. 

Regional price falls

Prices fell in London, the South East, and the East of England, with the smallest decline witnessed in the South East, where the average price of a newly instructed new-build property fell by £3,300, from £552,109 to £548,809. The largest fall was in the East of England, down £18,713, from £523,714 to £505,001.

Nathan Emerson, CEO at Propertymark, said: “While these figures show an overall year-on-year rise in the average asking price of many new-build properties, regional disparities remain, making it more challenging for some aspiring homeowners to get onto the property ladder. 

“With the Budget due on 28 October 2026, any housing-related announcements will be closely watched, particularly measures aimed at helping more first-time buyers purchase a home. 

“Across the entire UK, there is a continued focus on delivering the right homes in the right places. Greater devolution across England could give regions more control over housing policy and help deliver solutions that better reflect local needs. 

“Every nation faces its own housing challenges, and addressing them will require ambitious, targeted policies to better balance housing supply and demand over the long term.”