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Revealed - sustainable development sells out fast

New Town in Ashford, Kent sold all available apartments in just under 12 weeks. International Off-Plan Property Consultancy LH1 London, was appointed by developer Pascoe Homes to lead the sales and marketing 

The eco-friendly features and low carbon footprint of the development were the key focus of the campaign. These features have less impact on the environment and will help residents reduce their energy costs.

What the apartments have to offer


The regeneration of the Ashford, Kent area has led to the creation of over 2,000 new jobs and property values rising.

The development is only a short walk from Ashford International station, allowing residents to quickly commute to London and Europe.The town centre is also nearby, with a range of trendy bars, restaurants and boutique shops.

Residents who enjoy cycling can make use of the electric charging points that have been implemented to encourage residents to travel using greener options.

Recycled materials form the core structure and exterior of each building. Residents will also reduce their carbon footprint by using an Infra-Red heating system that includes a smart management system.

Each apartment includes bespoke Planet2050 Paula Rosa Manhattan kitchens. These were specifically created to assist the housing construction industry's Climate Change Act 20008 environmental targets. 

The lifts in the development have a unique energy-saving system that uses 75% of the normal energy for standardised lift systems.

Rayna Hunter, managing director & head of global sales at LH1 London, said: “We are thrilled with the finish of the scheme that Pascoe Homes have delivered above and beyond to present a scheme which is as environmentally friendly as it possibly could be. This approach has resulted in the development being one of our most successful, with the apartments proving popular with a mix of buyers.

“Sustainability is becoming an important factor to buyers, so New Town ticked every box, whilst its location close to Ashford International station made it incredibly attractive to domestic end users, further influenced by the availability of Help to Buy, and investors that could spot the major potential value growth.”


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