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A 'beret' good time – prime French market tempts buyers from London

Research by high-net-worth mortgage broker, Enness Global, has revealed how the upper tiers of the French property market are currently tempting high-end homebuyers away from London.

Its analysis shows that currently, prime property sales of £3 million and upward account for 4% of all properties in the UK capital, with some 2,679 listed for sale.

Demand for these prime London properties currently sits at 12% and with the market boosted by the urgency to complete ahead of April’s foreign buyer stamp duty tax increase, house prices in many of the capital’s most prestigious areas have climbed considerably over the last year.


Separate data from the Land Registry shows that house prices in Kensington and Chelsea have increased by 28.7% annually, while in Islington they’re up 8.7% and in Hammersmith and Fulham, it’s 6.5%.

Meanwhile, the prime French market boasts a similar level of prime property availability, with 2,859 homes listed at £3 million-plus. Some 76% of these prime properties are located in the French Riviera, with the Alps region accounting for the next largest proportion (15%), and Paris (4%) and Provence (3%) also accounting for a small proportion.

As a result, homes at £3 million and above account for 6% of the total French market and not only is there a larger level of stock for high-end homebuyers, but buyer demand currently sits at just 1% compared to 12% in the prime London market.

Hugh Wade-Jones, managing director of Enness Global Mortgages, explains what this means for prime property buyers: “We’re seeing a growing interest for prime French property amongst global high-end buyers, and this is being driven by a few factors.”

“In terms of stock availability, it’s almost like for like, certainly when comparing the French Riviera to the high-end London market. So there remains a good level of choice in terms of purchasing options.”

He says across London, the approaching hike in foreign buyer stamp duty tax is causing buyers to purchase with urgency and, in many cases, pay more than they might have in regular market conditions.

“We’re simply not seeing that urgency in the French market and so buyers are able to transact at their own pace, with this lower level of demand also resulting in more room to negotiate on asking price,” he adds. 

“When you couple these market conditions with the fact that the French prime market offers far more property for your money, and a better climate to boot, it’s clear to see why high-end buyers from around the world are showing interest over London.”


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