Fine & Country its opening up in Uruguay.

The franchise deal has been signed with Sorhuet & Sapelli, which operates offices in Punta del Este and Carrasco (Montevideo).

A statement from the agency says: “:Uruguay continues to strengthen its reputation as a secure, attractive investment destination, recognised for its natural beauty, political stability, favourable tax regulations, and exceptional quality of life.

“Demand in the premium property sector is at one of its highest points, fuelled by both domestic buyers and international investors from Argentina, Brazil, the United States, and Europe.”

The agency claims foreign demand has grown significantly, especially in the luxury segment, as global mobility has increased.

Montevideo remains a magnet for international families seeking lifestyle and stability, with Carrasco, Punta Carretas, and Pocitos Nuevo among the most coveted districts.

Punta del Este continues to stand out as Uruguay’s global luxury destination, with strong demand in areas such as La Barra, José Ignacio, the Mansa and Brava waterfronts, Golf, Beverly Hills, and San Rafael, the latter now evolving into a year-round residential hotspot.

Beyond the cities, design-led chacras (country estates) in Maldonado and Rocha have grown in popularity, appealing to buyers seeking privacy and nature without compromising on style or infrastructure.

Uruguayan luxury properties are often defined by their extensive outdoor spaces, contemporary architecture, and the seamless integration of home and landscape, qualities that distinguish them on the global stage.

There is also a longstanding relationship between Uruguay and the United Kingdom, from the historical influence on education and healthcare to the British-engineered national railway system and iconic industrial legacy.

Nicky Stevenson, Managing Director of Fine & Country, adds: “Expanding into South America marks a pivotal moment in Fine & Country’s global journey, and we are thrilled to take this step into Uruguay.”