Investment potential of growing HMO sector revealed in new report

Investment potential of growing HMO sector revealed in new report


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A new report has shone a spotlight on the UK HMO sector. 

COHO’s State of Shared Living 2025 report uses the largest tenant-led dataset of its kind, and offers what its authors describe as a unique lens into the needs, expectations, and lived experiences of those in shared accommodation. 

They claim the findings set a new benchmark for landlords, investors, and policymakers committed to shaping a more responsive and sustainable future for co-living in the UK.

Key insights include:

• Modern tenants want to know who they’ll live with: 66% of tenants said that knowing what their future housemates are like before moving in is important.

• 47% of tenants will pay 10% more in rent for guaranteed housemate compatibility. Based on annual shared living rent of £6.3bn, that’s an additional £630m in monthly rent that’s being missed..

• Fewer than one-in-ten tenants feel that safety is ever a concern in shared housing, while only 9% consider housemate noise a deterrent.

• High speed internet is considered more important than an en-suite bathroom.

• 78% said they preferred sharing with fewer than five housemates.

• More than 1 in 10 people in shared homes are aged 40 or over. In cities like Southampton, that number is even higher.

• 85% of tenants said a bad property manager could make them want to leave sooner, while 87% could be driven out by slow maintenance fixes. And the best opportunity to improve shared living comes with higher cleanliness standards, with 57% citing it as a leading concern for why they’d avoid a house share.

• 39% of those currently living in a shared house have no plans to move out

Vann Vogstad, founder of COHO, says: “I truly believe shared living is one of the best solutions we have to the housing crisis. Not only is it affordable, but in a time where loneliness and the breakdown of community are on the rise, shared living offers something powerful: connection. It’s a modern way to live with like-minded people, where community, wellbeing, and fulfilment come together.

“But HMOs and shared houses still face a challenge in the form of public and council perception. As more local authorities turn to landlords to provide Crisis HMO housing for refugees and the homeless, there’s a real risk of further stigmatising shared living.  That’s what showcasing the kind of thoughtful, well-designed properties we’ve seen come through the HMO Summit awards submission has been really inspiring and utterly vital.”

The full report can be downloaded for free here.

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