Property data firm PriceHubble has launched a new online platform in the UK.

Aimed at leading investors, Build To Rent operators, asset managers and real estate professionals, the ‘Market Analyser’ empowers users with instant market trends and robust evidence of local rental market values, affordability metrics, comparables and renter demographics.

It incorporates Dataloft Rental Analytics, described as the UK’s most comprehensive set of achieved rents and renter demographics. 

This includes the range of in-depth market reports already used by several leading BTR operators, which will be available for any local market.

The first market insight platform to generate affordability metrics for local markets,

Market Analyser will allow its subscribers to generate detailed affordability metrics for any local market in the UK.

Users can drill down into affordability metrics by income, local geography and property type. 

Powered by Market Analyser, PriceHubble’s Affordability Tracker is published by the Office for National Statistics.

Market Analyser will also provide access to in-depth analysis of rental demographics for any locality. 

Subscribers will instantly discover incomes, affordability (gross and net), distance renters have moved, distance travelled to work, migration flows, workplace destinations and home locations of people working in an area.

Sandra Jones, Managing Director of PriceHubble UK says: “We are delighted to launch Market Analyser. Acting on feedback from our clients, we set out to create the leading platform for UK investors, policymakers and developers analysing housing markets. 

“We are particularly proud of the capability of the renter affordability metrics which are unique in the UK and enable our subscribers to identify areas of opportunity and optimise product market fit. 

“The range of outputs and insights will equip our subscribers to make informed decisions about their investments.”