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Graham Awards


Dubai developer launches regenerated urban scheme in UK

Dubai-based international luxury property developer Select Group has launched Velocity Tower, a newly refurbished 21-storey urban development in Sheffield.

Situated to the south of Sheffield city centre, and within a short distance of the city’s high street and green spaces, Velocity Tower has been designed to elevate the standard of premium urban living in the city and - in the words of the developer - “provide the perfect synergy between vibrant urban living and nature's tranquillity.”
Velocity Tower boasts a prime city centre location, a 10 minute walk to the University of Sheffield, as well many popular independent shops, bars and restaurants. Residents are also 15 minutes from Sheffield railway station and positioned between a number of the North’s major cities including both Manchester and Leeds, two key commuter and business hotspots.
Select Group has transformed the development’s existing 169 units, which are made up of studio, one and two bedroom apartments, to create spacious and modern living environments with elements of industrial styling in a nod to Sheffield’s historic roots as the Steel City.

Velocity Tower’s refurbishment also includes the reimagining of the building's shared amenities, including both co-working spaces and a private meeting room, which will increase collaboration between residents and create a central hub for residents. Private lounges and a dedicated games area will also foster a deeper work life balance and encourage people to come together as a community.
In addition to the building’s refurbishment, Select Group has also revised its property management process for Velocity Tower to create a seamless and transparent resident experience for tenants.
Stephen Allsop, Development Director at Select Group, says: “Our transformation of Velocity Tower puts us in a prime position to  redefine the city’s residential market. The building provides a high quality residence that will meet the needs of the young professionals flocking to Sheffield to take advantage of the city’s blend of fast paced growth and enhanced levels of work life balance.
“Velocity Tower offers a unique opportunity for residents to come together in a dynamic and community led environment, supported by convenient access to Sheffield’s extensive transport network, vibrant retail offerings and endless green spaces. We’re excited to show off the building's re-imagination and to further cement Sheffield as a destination for premium urban living.”


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