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Rightmove Analysis reveals Britain’s Most Popular Homes

The allure of Victorian architecture continues to captivate homebuyers, as new data from Rightmove unveils that Victorian homes are the most searched for period property style.

Rightmove’s Keyword Sort tool highlights the wider popularity of historic and unique properties, with ‘character’ and ‘period’ ranking in the top 20 most searched-for keywords in property criteria this year. 

The success of TV show period dramas such as Downton Abbey, Bridgerton and The Tudors, also shows that the charm and character synonymous with period property holds a special place with Brits. With their spacious interiors, ornate facades, and intricate details, Victorian homes continue to capture home movers’ attention.

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Georgian properties are the second most searched-for style, while the third most popular home style is Edwardian, followed by Tudor in forth, and Regency homes in fifth.  

Rightmove property expert Tim Bannister says: "Home hunters continue to be captivated by the character and charm of properties that we see in period dramas. Victorian homes remain particularly popular, characterised by their historic charm, solid construction, and spacious interiors. You’ll often find Victorian houses in some of the most desirable locations which include convenient access to schools and transport links.”

And Matt Thompson - head of sales at estate agency Chestertons - adds: “London’s property market boasts a great number of Georgian, Victorian and Edwardian houses with each architectural style having its own fanbase. It is worth noting that, post-pandemic, we did see a slight spike in interest for Georgian properties as buyers were driven to find a house style that has a reputation for being more spacious and could accommodate a home office more easily. Still, as demand for properties in the capital outstrips supply, all architectural styles continue to attract buyer interest and offers.”

The top five most popular period home styles are: 1 - Victorian; 2 - Georgian; 3 - Edwardian; 4 - Tudor; and 5 - Regency.  

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