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New London investment hotspot triggered by regeneration scheme

Southall in West London is set to be one of the capital’s hottest property investment spots in 2024, according to a developer with a scheme in the area. 

This Zone 4 neighbourhood - a designated Opportunity Area and part of the Heathrow Elizabeth Line West Growth Corridor - has been a hub of major renewal in recent years. The developer, Berkeley Homes, says the catalyst has been its ‘transformative development’ The Green Quarter, one of the most significant regeneration projects in the UK and set to become one of the most biodiverse developments in London.

According to the report, Opportunity Areas in London have outperformed the average annual growth in London house prices by 3.1% and in addition, Southall has achieved an increase in property prices of 15% in the last two years. For newer, higher-specification properties, Southall has seen an average annual growth rate over the last 10 years of 10.2%.


Some 24% of the capital’s population already lives in West London and over the next 20 years, an additional 1.2m Londoners will need homes. In Southall, residents and buyers benefit from direct access to the Elizabeth Line; it takes 13 minutes to reach Paddington, 24 minutes to Liverpool Street and – travelling west – just 10 minutes to Heathrow Airport.

Demand looks set to grow. According to the Grater London Authority, there will be 3,000 new jobs in Southall by 2041, and it forecasts strong population growth of 21% between 2021 and 2031 (versus a London average of just 7%). More widely, West London’s economy is valued at £73 billion, making it the second largest in the UK.

Charlotte Berrington, Berkeley’s sales and marketing director, says: “Southall is already proving its appeal to residents and to buyers, thanks to the combination of location, major regeneration and exceptional connectivity. At The Green Quarter, Berkeley’s regeneration scheme in the heart of the area, rental yields of up to 6% make for a highly attractive investment proposition.”

The Green Quarter has been a major influence on Southall’s evolution. 

The landmark development comprises a collection of contemporary homes set across four distinct character areas, a landscape-led design including 13 acres of parkland, podium gardens and over 1km of canal frontage, as well as amenities including a gym, screening room, concierge and co-working space along with an onsite community hub with a café, lifestyle store, creative arts centre, tree nursery and much more.

Pricing starts from £406,000 for a one-bedroom apartment and £475,000 for a two-bedder. Visit http://www.thegreenquarter.com.


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