Buy future-proofed holiday lets in this area, investors advised 

Buy future-proofed holiday lets in this area, investors advised 


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Estate agency Butler Sherborn says its patch – The Cotswolds – is ripe for holiday let investment in 2025.

In a forecast statement it says: “The main challenges in the Cotswold residential property market in 2025 will be higher mortgage rates which will limit activity, especially from the middle income buyers. Supply will remain limited, particularly in respect of new housing, as planning restrictions continue to apply to the Cotswolds designated an Area of Outstanding Natural Beauty.

“We would advise buyers to act early in the year ahead of any potential interest rate reductions, which are likely to stimulate demand. Investors will do well to consider holiday lets and premium rental properties, paying attention to EPC requirements to future proof the investment.”

But it adds that the area’s long term advantages – a plethora of good schools, superb dining and shopping, and the central location with excellent communications – remain attractive to buyers of all kinds.

It continues: “In terms of the stability of house prices and the potential for real growth, the Cotswolds will not be immune from the economic pressures that affect the country as a whole. It is expected in general terms that the residential property market will soften nationwide. 

“The slight increase in inflation, resulting in the Bank of England’s reluctance to reduce the base rate further at this stage, will undoubtedly have an effect on mortgage rates and sales, which are already price sensitive. However, some are anticipating that in the Cotswolds, which is an highly desirable area with a limited supply, scarcity could result in modest price increases in some particularly sought after villages or for unique houses.”

It says the area’s long-term rental market has remained fluid in 2024, especially for good family houses and cottages. 

“This is fuelled by those renting after sales to enable them to move swiftly when the right house comes to the market. In addition, sadly for some, high mortgage rates and affordability may force them to rent, which also boosts demand for rental properties. Investors might well view the area as a prudent option for strong rental yields, especially for high-end or holiday rental properties, despite the increase in stamp duty.

“In both the sales and rental sectors, increasing focus on energy efficiency and green credentials may well drive demand for properties that already have ecological sustainable features. Buyers are certainly beginning to favour properties with EV points, heat pumps, solar panels and high EPC ratings, particularly bearing in mind the rise in energy costs and government initiatives.”

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