Cash is still King – investors enjoy huge reductions from anxious sellers

Cash is still King – investors enjoy huge reductions from anxious sellers


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Investors able to buy with cash rather than on a mortgage are able to nab bargains according to estate agency Lomond.

The agency analysed current property market stock, looking at the proportion of listings advertised as wanting a cash buyer only, and looking at the difference between the asking price of these versus the wider average house price in each region.

The research shows that, across England, there are thousands of homes listed for sale with the seller only interested in proceeding with a cash buyer.

On average, the asking price of these properties comes in at £257,513, a discount of 17% or £52,059, compared to the wider sold price across England.

However, the discounts being afforded to cash buyers are far higher in some regions of the nation.

Nowhere more so than in Yorkshire and the Humber, where the average asking price for a ‘cash buyer only’ property comes in 25% below the wider regional average value of a property – equating to a discount of £54,043.

In the South East, the average asking price offered to cash buyers is some 22% below the wider regional average sold price. However, this discount equates to a huge £85,979, the largest cash discount across England.

The South East is also home to 23% of all listings stipulating a ‘cash only buyer’, with just the East Midlands home to a higher proportion at 29%.

Cash buyers in the West Midlands can secure the third largest discount at 20% or £51,961.

London has to the smallest discount offered to cash buyers, with the typical asking price of a ‘cash buyer only’ home coming in 8% below the regional average. But with the high cost of homeownership in the capital, this still equates to a price cut of £41,967.

A Lomond spokesperson says:Cash buyer status has always carried an immense amount of weight as it allows sellers to dramatically reduce the time associated with selling.”

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