How Taylor Swift can boost your Property Investment Income

How Taylor Swift can boost your Property Investment Income


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As Taylor Swift’s  “Eras” tour sweeps through the UK next month, investors in key concert cities have a unique opportunity to boost rental income.

Online mortgage advisor Mojo Mortgages analysed Airbnb data, revealing potential earnings investors can achieve by capitalising on the surge in demand for accommodation from “Swifties.”

Here’s a breakdown of the potential earnings for homeowners in each of the four concert’s cities:

City / Event location

Average Airbnb price per night

Total nights Taylor’s playing in the city

Potential money to be made

Edinburgh (Murrayfield Stadium)

£971.32

3

£2,913.96

London (Wembley Tour)

£344.23

8

£2,753.92

Liverpool (Anfield Stadium)

£443.27

3

£1,329.81

Cardiff (Principality Stadium)

£790.28

1

£790.28

Edinburgh stands out as the city with the highest potential earnings. With an average nightly rate of £971.32, an individual could earn close to £3,000 over the three-nightstay.

It should come as no surprise that Swift is spending the majority of her UK leg in London. Eight days, in fact. Whilst there is lots of competition for an Airbnb in London, which makes the average Airbnb price per night lower, there’s still money to be made. Over the eight nights, investors could potentially earn just short of £2,800 by listing their property on Airbnb.

Those in Liverpool also have a lucrative opportunity to boost their income. With three nights of concerts and an average Airbnb price of £443.27, homeowners could earn over £1,300 in extra income.

Finally, even with just a single concert date in Cardiff, homeowners can still capitalise on the Swiftie surge. The average Airbnb price of £790.28 could translate to nearly £800 in additional income.

Mojo Mortgages data has also uncovered a significant increase in Airbnb prices during the Taylor Swift concerts, compared to the average prices outside of the concert timeframe:

City / Event location

Average Airbnb price per night (outside of the concert timeframe)

Average Airbnb price per night (during the concert)

Increase

Edinburgh (Murrayfield Stadium)

£153.25

£971.32

+533%

Cardiff (Principality Stadium)

£127.97

£790.28

+517%

Liverpool (Anfield Stadium)

£133.50

£443.27

+232.03%

London (Wembley Tour)

£184.84

£344.23

+86.23%

Four tips for hitting the right note should you rent your home out during the “Eras” tour:

Check with your mortgage provider. Check that your mortgage agreement allows you to sublet your property on a short-term basis. Some lenders may have restrictions, so it’s crucial to get their approval before listing on Airbnb.

List your property on Airbnb. Create a detailed listing that highlights your property’s features and proximity to the concert venues. Be sure to price your nightly rate competitively to attract “Swifties” to choose your property.

Be prepared for guests. Make sure your property is well-equipped to handle the influx of guests by providing clear instructions, stocking up on essentials, and ensuring that they have a smooth check-in and check-out process.

Declare this additional income. Remember that Airbnb takes a percentage of your earnings and you’ll need to report all rental income to HMRC. If you’re unsure how much tax you need to pay, seek professional tax advice.

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