Hamptons has launched a residential investment department – and it’s using the sister Connells brand to give new homes more exposure to investors.

Hamptons – part of Countrywide, owned by Connells – says the new department will link the Build To Rent leasing, new homes, development consultancy, and the land and research teams.

A statement promises that it will “offer a dedicated advisory service across all residential asset categories including retirement living, bulk sales, BTR transactions and advisory services, as well as land sales and acquisitions.”

It will also focus on “strengthening key strategic relationships with new and existing clients.”

Hamptons says with real estate now a mainstream investment option, it’s key to work across multiple residential asset classes “to ensure best in class advice and transactions and advisory services.”

Tom Hawkins, Head of Residential Development at Hamptons in London, says: “This department is one of the final pieces in the puzzle for us and will bring together our exceptional BTR leasing team, research and Residential Development business. 

“Additionally, via the Connells group, we have unrivalled exposure nationwide and deliver 1 in 10 sales of all new homes throughout the UK, giving us a unique offering to our clients.”

Ashley Mason, the new Head of Residential Investments, adds: “Whilst the current political and economic headwinds no doubt pose a challenge to the industry, I strongly believe in the UK’s central position in property investment, and I am eager to reconnect with previous clients and contacts across the industry. 

“This role marks an exciting opportunity for me to contribute my expertise in what is a dynamic and client-focused environment. This new department will play a crucial role in providing existing and future clients with a comprehensive and seamless service, thereby reinforcing Hamptons’ position as a leading player in the property sector.”