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Graham Awards


Market Snapshot - a sentiment index on what prospective UK investors think

Every month Britain’s ‘third property portal’ - On The Market - publishes a sentiment index.

This is not the usual snapshot on the housing market loved by many property investors, with precise figures for price changes and transaction volumes. Instead it gives an insight into the market’s sentiment - how likely people are to buy or sell.

Here is the latest, released in recent days.


“For the first August in a couple of years, traditional seasonality returned to the housing market. It felt quieter, as families took advantage of the school holidays and got away, rather than bought or sold houses. The backdrop of economic uncertainty, fuelled by numerous consecutive interest rate rises, the high cost of living and concerns over the Bank of England’s ability to rein in stubborn inflation, have amplified seasonal effects. As a consequence, August, a traditionally quiet month for the market, has felt even more so. 

“Despite everything, buyers are proving to be resilient, with three-quarters confident that they’d purchase a property within the next three months in August compared to 76 per cent in July. Those property seekers who are out there are serious; transaction numbers may be down month on month but motivated buyers and sellers are proceeding, with 38 per cent of properties Sold Subject To Contract within 30 days of first being listed for sale in August. 

“It is unsurprising that this is down from 54 per cent last August when the market was much busier, with significantly less property stock and abnormally high levels of demand, unusual for the height of summer and reflecting a very different market. 

“Seller sentiment was not as strong as buyer confidence in August, reflecting the shift in power toward the latter, but even so, 61% of UK sellers were confident that they’d sell within the next three months in August compared to 63 per cent in July. 

“There are regional variations, with confidence decreasing in the North West and South East to 65 and 55 per cent respectively in August, compared to 72 and 62 per cent in July, while rising in the East Midlands to 65 per cent in August from 57 per cent in July. 

“This divergence may reflect the fact that sellers are usually hyper-sensitive to activity in their local market as this information is easy to come by, noticing how long properties take to sell and for how much. 

“Challenging markets tend to shake out those who aren’t serious about moving as it’s more unlikely people will wish to view properties speculatively. In trickier conditions, it can be tempting to adopt a ‘wait and see’ approach until inflation is under control or mortgages are cheaper if there is no strong motivation to move. 

“Those who remain tend to be serious buyers who have to purchase or are keen to but are hyper-sensitive to pricing: if they don’t think it’s sensible, they may not even commit to a viewing. Sellers should not be disheartened, as while buyers may be fewer in number, our data suggests that they are highly motivated. There is no reason why those sellers who take advice from a local agent and price sensitively can’t successfully transact.” 


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