By using this website, you agree to our use of cookies to enhance your experience.


Liverpool - the new northern hotspot to watch out for

In recent years, Liverpool has been leading the way as a major northern hotspot. As one of the top ten UK cities for tourism, education, and lifestyle, it's a great place to live and invest.

The city is well-known for its famous music scene, excellent hospitality, vibrant nightlife, historic architecture, and numerous shopping opportunities. Not to mention, Liverpool was named the third-best UK city in 2020 to start a business!

In the coming years, Liverpool will see an explosion in tourism thanks to winning the vote to host the Eurovision - this will massively impact short-term lets for years to come.


Furthermore, Liverpool has benefited from a wide range of investments, including regeneration projects, new infrastructure, and business funding, all of which have contributed to the growth of the economy, which is expected to double by 2040, with revenues of more than £50 million.

Liverpool is unquestionably a city to keep an eye on as an investor.

Read on to see why Liverpool's potential is expanding tremendously and why this is the ideal time to invest to maximise your returns.

Investment into the city

Along with the £47 million upgrade to the city centre's highways network, plans for a new cruise line terminal, and the construction of the country's third largest Premier League stadium for Liverpool FC, Liverpool is not short of transformational developments, including those listed below.

Baltic Triangle

If you live in Liverpool, you know the Baltic area is the place to be on a weekend. If you don't live in Liverpool, it’s the place you want to be!

This area regularly draws comparisons to Camden & Shoreditch in London. Distinctively unique, with street art and an abundance of independent businesses, bars and eateries. Since 2012, the Baltic Triangle has converted old buildings into event spaces, bars, and over 1,000 apartments, with a £20 million fund for a new apartment area.

This space has also seen the birth of ‘Bongo’s Bingo’, along with Ghetto Golf and other themed bars such as Peaky Blinders, The Yellow Submarine and Home Alone bar, which has become a new major tourist attraction.

Paddington Village

The 30-acre Paddington Village site is a £1 billion expansion to the city centre’s Knowledge Quarter. The regeneration of this area is expected to create around 10,000 new jobs in Liverpool and is described as a similar type of area to Greenwich Village in New York. The area will include high specification accommodation, as well as state-of-the-art workspaces, hospitality and retail units.

Large Regeneration of Liverpool Waters

If there's one place in the UK Advantage would recommend investing in right now, it's Liverpool's Waterfront, since it's a low-entry venture with high potential rewards.

This development is unlike any other project seen in Liverpool, and in Europe for that matter, as one of Europe's largest single regeneration projects. The city's waterfront has received a £5.5 billion investment to completely transform the renowned docks.

This investment will ensure that the northern docks will reconnect directly to the city centre for the first time in 50 years! Creating five new neighbourhoods, this will double the city-centre’s waterfront.

It’s set to be occupied with 315,000 sqm of quality office space, 53,000 sqm of hotel and conference facilities, a new cruise liner terminal, plus many more amenities, including retail and leisure facilities along with extensive parking. Last but not least, this prime location will also host the new stadium of Everton FC, a first in the UK to provision a marina with floating retail units, restaurants & bars.

The demand for long and short-term lets housing in this regeneration area will undoubtedly increase exponentially. All of this ultimately leads to rising property prices and higher rental incomes, which is exactly what most people look for when buying an investment property.

In the rental market, Liverpool is now competing with cities such as Manchester. This means that property investors in Liverpool will benefit from high yields for many years to come. As many investors will appreciate, timing is everything in investing. Now is the time to invest in this area whilst property prices are still low.

The Growing Economy

There is a growing demand to live in this thriving city; in 2021, Liverpool experienced the fastest rise in house prices among UK cities, with property prices increasing by 23% since 2019.

Over the next four years, the market is expected to grow another 14.8%. With an expected 20,000 new businesses in the city over the next 30 years, demand for housing, and thus property prices and rental demand, will rise further.

Liverpool offers affordable property prices, much lower than other larger cities, though prices are set to rise by around 27.3% by 2024, with the North West leading the rest of the UK.

Liverpool is very appealing to investors due to its low entry level but high rental return, with national rates of around 3.35% and Liverpool’s average rental yields of around 5.5%. Liverpool provides investors with a growing rental market and significant potential capital growth, making it an ideal investment for both long and short-term investments.

Not to mention, short-term lets will be in high demand in Liverpool, with 38 million tourists each year due to its many attractions, including being the home of the Beatles and the world-famous museums. Now, with the new Everton stadium under construction, as well as hosting the Eurovision in 2023, the demand for short term accommodation will skyrocket as the city welcomes millions of new visitors.

As a Liverpool-based company, we can help you make profitable investments in this up-and-coming city. With opportunities for short and long-term lets on the waterfront with convenient access to the city centre from as low as £117,500 with a 10% return!

For more information on our available units, email contact@advantageinvestment.co.uk and an investment consultant will be in touch! Or call: 0151 433 9300. We look forward to hopefully seeing you in Liverpool!


Please login to comment

MovePal MovePal MovePal
sign up