Alliance Investments, the sales arm of Property Alliance Group, has revealed its latest development – The Residence in trendy Clapham – which it says ‘will catalyse’ their expansion into the London property market.

With a ‘prominent presence and ample successful developments’ across the North of England and the Midlands, the Manchester-based property investment company is now setting its sights on the capital as part of its ambitious growth strategy for the future.

Mallam Grant, director of London & Hong Kong for Alliance Investment, said: “London property continues to offer sound foundations and significant growth forecasts in the future, and we’ve seen demand for property in London grow exponentially amongst our client bases. This is an established and proven market, which continues to inspire confidence in investors and homeowners alike.”

“The popularity and demand for areas such as Clapham are largely due to offering a perfect work/life balance, which accommodates both working from home and good transport links to the office. The vibrant heart of Clapham and its selection of bars, restaurants, shops, and theatres, plus the beautiful green space of the Common, is all perfectly located within a minutes’ walk of The Residence – as are Clapham North and Clapham Common tube stations.”

Grant concluded: “Buyers should act quickly in London with property experts predicting price increases on the horizon, as continued low supply levels are expected to further influence prices during 2022 and 2023, creating an opportune time to buy now.”

Welcome to The Residence

The new development, named The Residence, boasts plans for 29 homes and will be a ‘beautifully restored, Grade-II listed building along with a stunning new-building block to the rear’. Situated in Clapham, one of south London’s most desirable addresses, the firm says the attractive contemporary specifications, alongside the traditional and classic architecture included within the project, make this upcoming development a ‘unique offering to homeowners and property investors alike’. 

Plans to complete this residential project are set for Q4 2022, and Alliance Investments has been selected to provide all marketing, sales, and branding.

Ronald Garrett, managing director of Alliance Investments, stated: “At Alliance Investments we partner with carefully selected developers, and pride ourselves on our ability to provide expert sales and marketing services for high-quality developments, in prime locations across the UK. We are delighted to be adding The Residence to our portfolio of luxury developments, and to be able to service our clients’ requirements for the London market.” 

“Our team has experienced a phenomenal start to 2022, following a record 2021, and we are receiving consistently high levels of enquiries from new homeowners as well as investors, for properties across the UK.”  

He also believes that London, in particular, has a longstanding under-supply of homes to meet the current levels of demand, both from homebuyers and those looking for rental properties, and it is expected to continue throughout 2022 and beyond.  

Garrett concluded: “The Residence is aligned with our other developments within the group, and therefore creates the perfect opportunity for us to extend our unrivalled experience, quality and dedication to delivery, into the south”

The best of London, right on your doorstep

Located a short few minutes’ walk from Clapham North Underground Station and Clapham Common, The Residence will be equipped with a ‘superior collection’ of luxury 1-, 2- and 3-bedroom apartments. Gated, and discreetly placed a distance from the road, these properties aim to create a sought-after private setting for its residents and deliver a convenient, stylish lifestyle in one of the most popular areas of the capital.

With ‘stunning’ landscaped communal gardens surrounding the property, residents will be offered tranquil, relaxing spaces to enjoy. The design plans for The Residence is set up in a way that encourages its residents to spend time outside, which is why apartments are fitted with large balconies that allow private outdoor space, something that is always in high demand in London due to space limitations.

All apartments in The Residence will be available for sale through Alliance Investments, with properties available from £516,000. Vidi Construction is undertaking the build for the project, with Sawkings Harper as the project architects.

Jeremy Brown, the development director, has said: “Developing a strategic partnership with Alliance Investments for The Residence is the final addition to what is already a dynamic and experienced team who will bring life back to this historic building. I firmly believe that Alliance Investments are the best partners we could be working alongside for this project, given their proven track record in providing outstanding global sales, marketing, and branding.” 

To find out more about investing in London or purchasing a home within The Residence, please contact Alliance Investments here: www.theresidenceclapham.co.uk