Alliance Investments, the sale arm of Property Alliance Group, has announced its strategic partnership with EGCC Group to launch a new luxury development added to the Manchester skyline.

The £125 million residential development – named Vision – is a joint-venture between Altrincham-based developers EGCC Group/Empire, with Alliance Investments appointed to provide all sales, marketing and branding for the project.

Completing the team of Manchester companies working together on the project, John Matthews Architects created the architectural design for the site, with Russell WBHO set to undertake the construction, due to begin in Q2 2022.

The development is described to be a ‘striking’ new feature on the Manchester skyline, comprising 37 storeys of prime residential apartments in the heart of the city centre. Located on Whitworth Street West, directly opposite AXIS Tower and Deansgate Tram Station, Vision benefits from an M1 postcode – putting excellent transport links and all that the city has to offer right on the doorstep.

In addition to offering 327 stunning homes, Vision boasts a range of amenities to complete the first-class lifestyle, including:

• A two-storey glass atrium

• A reception with a hotel-style concierge

• Ground floor and mezzanine coffee shop & juice bar

• Gymnasium & separate yoga/spin studio

• Cinema room

• Residents’ lounge

• Additional large, dedicated co-working space

• Private meeting rooms

All apartments in the development will be available for sale through Alliance Investments, with properties available from £191,000.

Vision occupies a prime location in the epicentre of the hustle and bustle of the city, whilst offering residents a modern, luxury escape – ideal for homeowners and rental tenants alike.

Ronald Garrett, managing director of Alliance Investments, comments: “We are delighted to be working with EGCC Group/Empire and adding Vision to our portfolio of luxury Manchester properties. At Alliance Investments we partner with carefully selected developers, and pride ourselves on our ability to provide expert sales and marketing services for high-quality developments, in prime locations across the UK.”

“Our team has experienced a phenomenal start to 2022, following on from a record 2021, and we are receiving consistently high levels of enquiries from new homeowners as well as investors, for properties across the UK.”

Garrett says Manchester currently has an undersupply of homes to meet the current levels of demand, both from homebuyers and those looking for rental properties, with this trend expected to continue throughout 2022 and beyond.

“We feel VISION is perfectly suited to the vibrant Manchester market, benefitting from both an exceptional location and outstanding amenities, and are delighted to be bringing such a high-quality project to the market,” he adds.

Dean Hewart, director of EGCC Group, explains: “Developing a strategic partnership with Alliance Investments for Vision is the final addition to what is already a dynamic and experienced team who will deliver this magnificent building.”

“I firmly believe that Alliance Investments are the best partners we could be working alongside for this project, due to their proven track record in providing outstanding global sales, marketing and branding.”

Paul Rothwell, managing director of Empire also adds: “The level of pre-launch interest in the project has been remarkable – this already proves our partners, Alliance Investments, are perfectly placed to effectively market the building and we are extremely pleased to be working together.”