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London’s largest first-time buyer event returns to Westminster

London Home Show, an event for first-time buyers, will be held on September 18 2021 in the capital. The show will take place at the Queen Elizabeth II Centre in Westminster from 10:30am to 5:00pm and feature 46 exhibitors.

The main topics of discussion on the day will revolve around Shared Ownership, Help to Buy, and affordable homeownership. Share to Buy, an online portal for Shared Ownership properties, will be hosting the event.

What will take place on the day?


Earlier this year, the London Home Show was held digitally in response to the government’s Covid-19 social distancing guidelines. The Virtual London Home Show had over a thousand online attendees. The autumn 2021 show will be the first in-person London Home Show since lockdown.

In a new addition to the show this year,  a series of first-time buyer workshops will be held throughout the day, allowing visitors to learn about the different home-buying options available to them from a variety of industry experts.

The exhibition is free and aims to inform first-time buyers of affordable homes available across London and the Home Counties – including properties available through Shared Ownership and Help to Buy. The event will also provide information about rental alternatives including London Living Rent and Build to Rent.

As well as the new series of workshops, visitors will be able to attend live Q&A sessions with industry experts covering everything from understanding Shared Ownership and Help to Buy eligibility criteria to perfecting your credit score. Independent mortgage advisors and solicitors will also be present on the day to offer free financial and legal advice and answer purchasers’ questions about the buying process.    

Nick Lieb, head of operations for Share to Buy, says: “After a challenging 18 months for many, we’re thrilled to be able to host the London Home Show in-person this September. The lifestyle shift caused by the pandemic has changed what we need and want in our homes, motivating many to take their first steps toward homeownership.”

“The property market has remained competitive, particularly in the capital. We’ve seen first-hand at Share to Buy how potential purchasers are eagerly seeking out all of their options when it comes to buying their first home. Share to Buy saw record registrations in 2020 from a variety of buyers - ranging from tech-savvy Gen Zs and Millennials to older Gen Xers who need a helping hand onto the property ladder.”


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