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Hull regeneration – construction begins at major new scheme

Construction work is now officially underway to bring over 500 new homes to a key regeneration site in Hull.  

Housebuilder Strata Homes has begun the first phase of a ‘new and exciting’ housing development located on Preston Road in Hull, which aims to transform the area into a prosperous location for families to live within a strong community. 

The new ‘high-quality’ development – which is a collaboration between the Hull Citywide Developer Partnership (led by Strata and Keepmoat Homes) and Hull City Council – will aim to provide a range of affordable and private sale properties. 


Last week saw the official opening of the site by Hull MP Karl Turner and Councillor John Black, Hull City Council Portfolio Holder for Housing and Homelessness.

“The council has an ambitious and well-established housing-led regeneration programme and thanks to our strong partnerships with developers such as Strata and Keepmoat we are transforming the housing market in Hull,” Cllr Black said. “Together we are building new, sustainable neighbourhoods, and given the partnership’s commitment to using local labour, we are bringing new training opportunities and jobs to the city too.” 

Strata will be delivering 242 homes and are on-site currently, with Keepmoat delivering a further 172 homes as the second phase. The homes will be made up of two, three and four-bedroom properties, available across various purchasing options from open market sale, homes to rent and affordable housing.  

“Working alongside the Council and partners the commencement of works on site brings together many years of hard work which will see the area transformed providing a range of new mixed-tenure homes,” Mark Leaf, land and planning director at Strata, commented.

“This is a really exciting next step in the redevelopment of the site which will see new homes, roads and open spaces delivered to strengthen the existing community.” 

Dan Crew, regional managing director at Keepmoat Homes, added: “We are so excited to have started work on this amazing regeneration project on Preston Road. Working alongside Hull City Council, we are bringing a new lease of life to the area, and the site represents a tremendous opportunity for the city’s growth and future prosperity and alongside delivering much-needed quality homes to the area”. 

The Citywide Partnership, as part of their commitment to the local community and the City of Hull, has pledged to support local people and help generate opportunities in training and employment, work placements, apprenticeship opportunities and supporting the growth of local businesses and supply chains. The aim of this is to further boost the city’s economy and will be delivered throughout the lifetime of the project.   

Work at the development is expected to take four years, with the first homes becoming available to buy in 2022. 


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