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New tie-up forged to make investing in the NW ‘easier, faster and more efficient’

GetGround and Salboy have announced a strategic partnership to make property investing in the North West easier, faster and more efficient. 

Salboy, the North West property development and investment company, and GetGround, a buy-to-let company creation and management platform, have joined forces to create a joint venture that makes investing in Salboy properties simpler, faster and more accessible. 

Salboy, which describes itself as one of the North West’s leading property developers, has delivered 2,500 homes in the last 18 months and has more than £950 million of property in development nationwide. This includes its flagship development, Viadux, a 40-storey tower situated in the heart of Deansgate, Manchester. 


Those acquiring new-build properties developed and built by Salboy include buy-to-let investors.

Meanwhile, since launching in early 2020, GetGround says it has helped thousands of property investors in 60 countries to maximise their returns on some $670 million of property assets.

Its digital platform allows customers to establish and manage registered UK limited companies, through which they purchase buy-to-let properties and enjoy the benefits of investing through company structures.

Three of the five most active towns and cities in England for GetGround incorporations can be found in the North West, namely Manchester, Liverpool and Salford – the areas increasingly being seen as the beating heart of the Northern Powerhouse.

Under the terms of the partnership, the companies say that both first-time and experienced property investors who express an interest in a Salboy development will be offered a private, complimentary consultation with GetGround. This is to discuss the benefits of investing through a company structure. 

GetGround claims that its platform provides a more accessible route for property investors, with a solution that is ‘ten times more cost effective’ than the traditional methods of company formation.

Sam Philip, head of sales at Salboy, commented: “We build deep relationships with our customers; we know the pain points they face and appreciate that investing in property can feel like a minefield to them.”

He added: “Whether they're first-time property investors or experienced investors looking to make efficiencies, we’re delighted that, at last, we can point our customers to GetGround - a true one-stop-shop source of buy-to-let knowledge and trusted guidance that helps our customers navigate a faster, easier and cheaper course to the best possible returns.”

Chris Frame, director and head of partnerships at GetGround, added: “The North West of England is awash with property investment opportunities and Salboy has established itself at the forefront of some of the region’s most successful new developments of the last few years.”

He went on: “The Salboy team shares many of the values we hold close. For both of us, customer outcomes come first, whether that’s opening up the opportunity to invest in property to a wider universe of people, or helping them get the absolute most out of the investments they make. We’re excited to partner with Salboy to provide a better buy-to-let investment experience to their customers, which in turn brings greater efficiency and accessibility to the buy-to-let market.”

Salboy - which is fully owned by Simon Ismail and Fred Done, one part of the brother team which owns betting giant Betfred - earlier this year outlined the common mistakes with buy-to-let investing and how to avoid them.


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