The latest collection of 487 rental homes in Brentford, West London, has been revealed by Apo (a-part-of.com), the innovative new London-based residential management company which aims to offer renters a flexible lifestyle membership model.
Wrapped around Brentford Community Stadium, the impressive new home of Brentford FC and London Irish, at the heart of Brentford East’s evolving regeneration project, Apo Kew Bridge is championing a ‘modern urban-living concept’, within a dynamic community, to suit its largely millennial members’ lifestyles.
This latest milestone marks the second rental scheme launch for Apo this year, following on from the opening of its first scheme, Apo Barking, earlier this year. That scheme is on target, with the first phase fully let and over 50% let for the entire scheme.
In line with certain Build to Rent and co-living developments, Apo Kew Bridge will aim to deliver a pet-friendly neighbourhood, split across four buildings, with ‘thoughtfully designed’ studio to three-bed apartments.
Each apartment includes its own private balcony with state-of-the-art modern interiors furnished by BO Concept, while many offer a VIP bird’s eye view of Brentford’s 17,250-spectator stadium.
What is on offer?
Members and their guests are able to take full advantage of three large communal rooftop terraces with barbecues to entertain, while there will also be secure rooftop play spaces for children, or for some fun socials for the ‘grown-ups’.
What’s more, Apo Kew Bridge will have direct access, on ground level, to a new public square which will be home to a combination of high street retailers, cafes and restaurants to create a lively new destination for the area.
Apo says its mission has been to create a powerful community network that proactively listens to its members, by providing a range of lifestyle services through a subscription-based model which allows its members to pick the perks they want at the touch of an app.
This gives them the choice to dial-up or dial down their amenities depending on their budget or requirements. Additionally, Apo members have the freedom to move from their first location in Barking to Kew and vice versa at any time.
To cater towards the increasing need for remote working spaces, at the heart of Apo Kew is The Local, described as a ‘versatile members space’ with co-working, a kitchen, meeting rooms and lounge spaces.
The Local will host a rolling events calendar and is also home to Apo’s resident team, ‘who will always be on hand to help with any day-to-day admin seven days a week’.
Furthermore, Apo Kew residents will have access to a quiet lounge named The Nest, a state-of-the-art gym and wellness studio, while other benefits include free WiFi, digital 24/7 parcel lockers, an onsite handyman to book for DIY needs, and optional housekeeping.
Members will also have automatic access to a user-friendly app designed to build the Apo community, by connecting neighbours, providing local offers and a place to book a class or space at one of Apo’s ‘intimate members events’.
All this comes at a fairly high cost, though, with studio flats starting at £1,460 per month, one-bedroom apartments starting at £1,700 per month, two-bedroom apartments starting at £2,200 per month and three-bedroom apartments starting at £3,175 per month, which may lead to some criticising its affordability.
Matt Finch, head of asset management at Apo, said: “The opening of our second location in Kew and expansion of Apo is a very exciting time for us. Our mission at Apo is to constantly evolve our offering by working closely with our members to bring fresh ideas to the table and adapt to their growing needs. We are all about inclusivity and putting the fun back into London living. We have listened closely to our current renters at Apo Barking, in addition to our new audience at Kew, addressing common needs when renting to create an easier and more enjoyable urban living experience.”
Apo Kew plays host to strong transport links, with Kew Bridge station only a five-minute walk and offering underground travel to London Waterloo in under 30 minutes. Meanwhile, from nearby Gunnersbury station on the District line, Victoria can be reached in under 30 minutes.
Members can take advantage of close access to many ribbons of green outdoor space including Gunnersbury Park, Kew Gardens and the 995-hectare Richmond Park, the largest of London’s royal parks and famously home to red and fallow Deer.
Brentford, meanwhile – best known for its now Premier League football team, its historical associations with the English Civil War and its starring role in cult BBC comedy People Just Do Nothing – has been undergoing significant regeneration in recent years to improve its look and feel