Research by virtual property viewings platform U-See Homes has revealed which UK cities offer homebuyers the most opportunity to view a home in a virtual capacity. 

U-See analysed current for-sale stock across the UK and found that just 4% of total properties listed offer buyers the opportunity to view virtually before committing to a physical viewing.

However, virtual availability was far higher in some cities.

Newport ranks as the UK’s virtual viewings property hotspot. Across Newport, 17% of all homes currently listed for sale provided potential buyers the chance to view virtually from the comfort of their home.

Manchester also ranks as one of the UK’s virtual viewing hotspots, with 16% of all current properties for sale in the city offering buyers a ‘digital dive’ into a home before heading there in person.

At 13% and 10% respectively, Liverpool and Leicester join Newport and Manchester as the only other two cities where virtual viewing stock availability hits double figures.

However, Sunderland (8%), Edinburgh and Aberdeen (7%) were also home to some of the highest levels of virtual viewing availability, as were Birmingham, Cardiff and Bradford (6%).

In contrast, just 2% of properties listed for sale in Plymouth, Portsmouth, Bournemouth, and Sheffield offered the addition of a virtual viewing, with Newcastle and London (3%) also coming in below the UK benchmark.

Simon Dempsey, head of marketing for U-See Homes, explains: “Virtual viewings have long been a great addition to the digital advertising armoury of estate agents, but the threat of Covid-19 has seen them evolve to serve a far more important purpose than marketing collateral alone.”

“The ability to view a property in a virtual capacity has allowed many buyers to reduce the number of physical viewings undertaken during the homebuying process, which in turn has prevented unnecessary contact with additional households throughout the pandemic.”

“Despite this, just 4% of homes currently listed for sale offer the ability to view a home virtually, suggesting that many agents still fail to see the added value of incorporating them into their advertising portfolio.”