Auction House recorded its most successful year to date in 2019, selling more than 3,800 lots across the UK from its network of 40 regional sales rooms at an increased success rate of 77.3%.
The auctioneer – recently awarded gold as Residential Auction Service of the Year at The Negotiator Awards – raised a total of almost £440 million in the process. This means that the total number of properties sold under the Auction House brand in its 12-year history has just exceeded 30,000.
Commenting on the announcement, Roger Lake, founding director of Auction House, says: “We are thrilled to have surpassed our 2018 total and set a new record – especially when this was achieved in what was broadly perceived as a difficult and depressed year for property sales, with the double whammy of Brexit uncertainty and a General Election in the fourth quarter.”
“Despite this, we managed to achieve the highest total ever recorded by a property auctioneer in the UK. In fact, our uplift of more than 2% in lots sold bucks the trend of the auction sector totals as a whole, which are reported to be down by over 7%, leaving us with a near 10% lead over the industry.”
Lake puts this success down to the group’s unique combination of local knowledge and national marketing, as well as the growing appetite for room auction services as more sellers are choosing to sell at auction while there are still plenty of buyers.
“Our most popular property type continues to be houses and flats for improvement, but we are selling a very wide mix including tenanted properties, land, mixed-use, vacant or occupied commercial lots, and properties being sold as investments.”
After a hugely successful 2019, Lake is now anticipating what opportunities 2020 could bring. He explains: “Demand should improve and this will result in stronger prices being achieved at auction. Supply is likely to grow as well, with more small landlords exiting the market, and others with vacant properties timing their disposals to fit with an improving economic climate.”
He predicts government policy will continue to affect the housing market and hopes that new measures will be supportive of home ownership, property investment and housebuilding.
“We do need more activity and to see older stock improved. For the auction sector in particular, our attraction of speed and certainty will continue to appeal, plus best price can be quickly delivered through competitive bidding – which is what more and more sellers want.”
He continues: “As for online auctions, we expect to grow our numbers and share in 2020 – but as yet, they are not a viable replacement to room auctions. They can be quicker, but certainly not better.”
“Overall, we look forward with optimism and relief that the Brexit stalemate is now behind us. Despite the challenges, Auction House had a fantastic 2019 and we believe that 2020 could be even more successful!”