Rental platform Movebubble has unveiled a new long-term partnership with ‘sustainable property developer’ EcoWorld.

As a result of the tie-up, it will market a selection of the development group’s London-based Build to Rent homes on its platform.

EcoWorld – which aims to create outstanding and sustainable developments that will stand the test of time – says it is committed to providing sustainable property worldwide, using green initiatives such as water harvesting, solar panels and responsible living.

It also insists it preserves natural environments before creating green-friendly developments, while in addition teaching others on the importance of sustainable solutions. 

Be:here Hayes is the first co-living development from EcoWorld that will feature on Movebubble, as well as being the first sustainable property to feature on the platform altogether. It provides environmentally-friendly renters – an increasingly large demographic as awareness of climate change continues to grow – with green living options, Movebubble says.  

Aidan Rushby, chief executive at Movebubble, has welcomed the partnership with EcoWorld, saying: “Our exciting partnership with EcoWorld allows us further to increase the number of high-calibre co-living spaces available on the Movebubble platform while providing properties that take a mindful approach to sustainable consumption.”

He added: “Renters are becoming more aware of green solutions, and co-living developments such as be:here Hayes provides a sustainable approach to living and renting in the capital.”

Situated in Hayes, be:here is only 300 yards away from Hayes & Harlington station, which will be a stop on the much-anticipated Elizabeth Line. The planned high frequency, high capacity railway line – one of Europe’s largest infrastructure projects – will link Reading in the west to Shenfield in the east, taking in landmarks and key hubs such as Paddington, Bond Street, Canary Wharf, Heathrow Terminals and Liverpool Street.   

But it has been beset by delays and complications, meaning it isn’t set to open until the summer of 2021 at the earliest, almost three years after its planned opening date.

Its impact on areas with or close to a station has been significant, however, and has popularised what has become known as the ‘Crossrail effect’ – with significant investment and regeneration in places along the line.

Hayes in West London, for a long time neglected, shabby and run-down, is one of those areas benefitting from increased investment, exposure and regeneration – with companies like EcoWorld sensing the opportunities an up-and-coming Crossrail hotspot provides. 

Part of the Old Vinyl Factory, be:here Hayes is an eco-friendly co-living space with 119 homes made up of one and two-bedroom apartments. The development is pet-friendly and features on-site concierge services and free superfast broadband for residents. 

Like other co-living and Build to Rent schemes, be:here Hayes aims to cater to the lifestyle needs of renters with restaurants, leisure facilities and a 7,000 sq ft roof terrace for its residents at the development. In addition, it taps into the musical past of the Old Vinyl Factory with a live music venue on site. 

The scheme counts National Geographic as one of its green partners as it aims to be the latest sustainable offering in London. Where London goes, very often other cities follow – so the capital has a big role to play in making sustainable homes mainstream and commonplace.

Vinny Bhander, managing director of residential investment at EcoWorld, welcomed the partnership with Movebubble. “We’re excited about marketing our properties with Movebubble. Be:here Hayes is an exciting development that was built for the modern-day renter, and Movebubble provides the perfect platform to market it to London’s growing number of renters.”

Movebubble, founded in London in 2014 by Rushby and former Royal Marine Logan Hall, provides a platform for renters to find their new home in the capital and Manchester. It partners with agents and Build to Rent providers to offer homes designed for tenants.