A female property investment network, the PropElle Network, has been launched to empower historically underrepresented groups.
Introduced by leading female entrepreneur Ayesha Ofori, the network gives women the tools they need to be able to gain financial and lifestyle independence; from having a stable second home, to saving returns made on property investments.
The community aims to empower women to invest confidently at all levels, whether by direct property investments, through crowdfunding, or by starting their own property portfolios or property related businesses.
PropElle offers property education, practical advice and guidance to help any woman invest in property, no matter their background or circumstance.
With an MSci in Physics from Imperial College and an MBA from London Business School, Ofori recently appeared in Management Today’s ’35 Women Under 35’ list of young, female talent.
An experienced wealth adviser, she has worked for firms such as Morgan Stanley and Goldman Sachs, where she was an executive director and one of their most senior black women in a client-facing role in Europe.
As well as providing guidance on wealth enhancement and managing assets for her clients, Ofori also built her own personal property portfolio through direct investments and property development.
The entrepreneur left banking in 2018 to set up Axion Property Partners, a firm that works with individuals who want to make UK residential property investments, and the Axion Academy, focused on educating underrepresented groups about property investment. This year, she launched the Black Property Network and PropElle.
“Lack of investments is one of the biggest barriers to wealth that women face and up to 70% of millennial women are not investing their money at all,” Ofori commented.
“In my experience, not investing comes from lack of opportunity, not knowing the options that are available to you and being afraid to speak up and ask. Property investment has long been perceived as accessible only to high net worth individuals and typically men.”
She added: “It’s time that changed. It is my goal to show women they are capable of investing in property at all levels of investment.”
PropElle is set to eliminate two of the biggest barriers to entry when it comes to investment: knowledge and a support system. Ofori said that through educational events, one-to-ones and group mentoring, the network is ‘committed to creating a space where women feel empowered to make their money work for them’.
For more information about PropElle, or to become a member, visit www.propellenetwork.com.