Serviced accommodation specialists Pass the Property recently announced an upcoming event to showcase the company’s approach to creating luxury serviced accommodation.

The site, which operates nationwide, was co-founded by brothers Harminder and Parminder Chana as a way of bridging a gap, ‘where hotels were unable to offer a more personalised experience, but where typical serviced accommodation was falling short in the luxury stakes’.

“We’re showing investor landlords a means towards tripling their rental incomes by transforming their properties into luxury serviced apartments,” Harminder Chana claimed.

He said this involves a forensic level of local knowledge of every location. “We’ve got a portfolio covering 18 UK cities, including Birmingham, Leeds, Manchester, Liverpool and Cardiff,” he continued. “It’s taking the regeneration ball and running with it, building on that sense of momentum.”

The firm argues that, when it comes to finding accommodation, people increasingly want more options – particularly in the corporate sector. And, in many cases, they want something that is unique.

“What the right kind of serviced accommodation offers is affordable luxury that feels unique,” Harminder Chana added. “At the same time, it means people can plan their schedules much more freely, and feel more relaxed in their accommodation. We’re in an age of mass customisation, where technology and apps enable us to tailor our experiences. Serviced accommodation fits this perfectly.”

The Chana brothers point to the personal touch they provide as one of the main keys to their success.

“My brother Parminder and I understand that to change landlords’ mindsets we must show them the benefits of serviced accommodation,” Harminder Chana said. “This means being very much personally involved in our projects, understanding the local areas, and the needs of potential customers.”

To help landlords find a route to better rental income, the brothers are holding a small, invitation-only event at the Georgian House in Salford on 17 January 2019, offering their insights into luxury accommodation.

Harminder concluded: “We want people to see what our personal approach to serviced accommodation can do in accelerating the earnings of their property investments, while giving them total peace of mind.”