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Women just as likely as men to invest in property

New research has revealed that women are just as likely to get into the lucrative market of property investment as men, despite the perception of it being considered as a ‘man’s world’.

The survey of more than 1,000 people by SevenCapital asked participants what they have invested in and what they’d consider investing in. Property investment was top of the list by a landslide, with 40% of people saying housing would be their first investment choice if money was no object.

Almost a fifth of all respondents (19%) said they had already invested in property, with an interesting and perhaps surprising gender split. While 19% of men said they had invested in property, 20% of women said the same.

Meanwhile, nearly a quarter of both males (23%) and females (23%) stated that they have considered investing in property but have yet to take the plunge.

The research revealed that women aren’t just investing their money into property, though, with ISAs the second top investment choice (19%), followed by jewellery and watches (13%), designer handbags (8%) and gold (7%). Men, on the other hand, prefer to put their money into other financial investments, with ISAs being the top choice (24%), followed by shares (17%), stocks (12%), coins (10%) and cryptocurrency (5%).

The survey also asked participants exactly what they’d look for if they were to or have already made an investment. For females location was the top priority, with 57% saying this was the most important factor. It was the same for men, with 46% placing location as their main consideration when it comes to making an investment.

Men were slightly more concerned than women about the ‘rentability’ of the property (29% to 28%). This could be why they were more likely to choose Greater London as their top location for investment, with 27% of men outlining this as their ideal area compared to 21% of women.

In addition, the research threw up an interesting gender split when participants were asked why they would invest in property (or why they did), with 39% of women saying they’d do it to invest for their future, compared to only 30% of men. Some 36% of men said they’d do it to make money, while only 30% of women said the same.

“It’s intriguing to see what the difference is when it comes to investments and the gender splits,” Andy Foote, director at SevenCapital, said.

“There are some common myths that are being blown wide open and we can see from our research that whilst rationale for investment varies the preconception of a gender split, at least in property this just isn’t true.”

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