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New homes sales dominated by East London in 2017

Eastern postcodes dominated the sale of new homes in the capital last year, according to fresh research by Dexters and Stirling Ackroyd New Homes.

The research analysed data for residential homes sold in Greater London in 2017 to reveal that East and North-East central areas of London made up almost half (44%) of new homes sales.

While these were postcodes starting ‘E’, ‘EC’, ‘SE’ and ‘N’, homes within the ‘E’ postcodes made up 22% of new homes sales alone.


The data follows a partnership between the two companies, combining Dexters’ extensive network of over 60 offices and new homes sales teams with Stirling Ackroyd’s skill in the sale of new homes on behalf of London’s developers.

With an aim to offer a premium service to developers while maximising market reach to prospective buyers and tenants, the partnership will trade under Dexters banner, covering East London (including Shoreditch and Clerkenwell) as well as expanding markets from Hackney in North-East London to Peckham in the South-East.

“This partnership will boost both companies because it taps into the fundamentals of the capital’s property market,” said Andrew Bridges, director of Stirling Ackroyd New Homes. “London needs a new wave of development for jobs, regeneration and growth – just as Londoners need support to find their perfect home.”

“In particular, London is shifting its centre of gravity eastwards,” he went on. “Growth for the entire capital is increasingly boosted by developers supplying much-needed new homes in places where there is greatest demand.”

He added: “Working with Dexters, we will be able to combine our long-standing expertise in these exciting sub-markets with the largest independent sales force and network of property experts in London.”

The Land team within Stirling Ackroyd New Homes will also trade under Dexters, acquiring and selling off-market developments on both a conditional and unconditional basis in their niche areas – complementing Dexters existing Land teams. In recent years, Stirling Ackroyd has sold over £200 million in land transactions.

Andy Shephard, chief executive officer of Dexters, commented: “New homes are a critical ingredient for London’s future success and are a vital part of our strategy as a business. To match accelerating demand from both buyers and prospective tenants, a healthy supply of new properties entering the market is fundamental.”

“This partnership will give our customers access to an even greater choice of properties and locations by adding to our existing new homes sales portfolio. For developers, our partnership provides the reassurance of reaching virtually all potential buyers and tenants in London.”

He added: “We currently have over 50,000 applicants registered looking for a property across London, for whom we arrange up to 45,000 viewing appointments a month.”


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