With more investment going into the area, the economy in the East Midlands has been transformed almost beyond recognition, and continues to outperform other regional rivals.

According to a recent Briefing Paper on regional and local economic growth statistics, the East Midlands was the fastest-growing economy outside of London and the south east between 2010 and 2014 (the latest figures available), and the indications are that the region’s economy could strengthen further.

The East Midlands will have a presence at MIPIN this year, a property exhibition, conference and networking event gathering which takes place 14th-17th March, as part of a larger Midlands-wide delegation – featuring ten Local Enterprise Partnership (LEP) areas. 

The region will showcase more than £14bn worth of projects and investment sites to the annual exhibition’s 23,000 attendees – from potential investors and developers to property agents and the media.

“The Midlands is coming together on an unprecedented scale at MIPIM to attract even more investment from around the world,” said Sir John Peace, chairman of the Midlands Engine. 

The region’s presence is being coordinated by inward investment agency Marketing Birmingham, together with the Department for International Trade (DIT) and partners including Birmingham Airport and East Midlands Airport, automotive giant Jaguar Land Rover and the Midlands Enterprise Universities group.

Cllr Jon Collins, leader of Nottingham City Council, said: “Considered to be the ‘heartbeat of the nation’s economy,’ the Midlands will propel Nottingham – and other regional cities – into the world’s attention. 

“We are happy to play a pivotal role by being part of the wider Midlands presence, showcasing Nottingham’s development opportunities. 

“Being part of the wider offer will help to promote the region and therefore bring benefits to the city.”