Buyers care most about location, research finds

Buyers care most about location, research finds


Todays other news
Rightmove cuts its 2026 outlook as asking values decline and...
Knight Frank reports rising exchanges, accepted offers and applicant numbers...
Alto data reveals wide regional differences in sale times, with...
Industry experts say artificial intelligence is driving more detailed tenant...


Location has been named as the top characteristic that makes Brits fall in love with their home, according to a recent survey by My Home Move.

Advertisement

Over half of homeowners surveyed (58%) named location as the number one reason across all regions and genders. 

Advertisement

When choosing a property’s location, buyers favour good transport links, a nearby green area and being in close proximity to shops, cafes and restaurants, according to the findings.

Advertisement

Location was also the biggest reason for a buyer to reject a property.

The price of a property was ranked as the second most important feature leading buyers to fall in love with a home, cited by 37% of respondents.

Having a well-maintained garden, a quintessentially British attribute, came in third, highlighting the need for sellers to look after their garden, even in the winter months. 

Other factors which affected a buyers decision was the property’s interior and the living area.  

Advertisement

Aside from location, for those in their 20’s, having a nearby school and being in an up-and-coming area also ranked highly.

Doug Crawford, CEO of My Home Move, commented: “Britain’s love affair with property is built on location. For most people, location is the secret ingredient that makes them fall in or out of love with their home.”

“Unfortunately, not all of those buying a home have the flexibility to pick and choose their ideal location or a perfect interior, especially as demand continues to outstrip supply. Compromise may have to become the buzz word of 2016.”

Share this article ...

Join the conversation: Login and have your say

Want to comment on this story? Our focus is on providing a platform for you to share your insights and views and we welcome contributions. All comments are screened using specialist software and may be reviewed by our editorial team before publication. Property Investor Today reserves the right to edit, withhold or delete comments that violate our guidelines, including those that harass, degrade, or intimidate others. Users who post such content may be banned from commenting.
By commenting, you agree to our Commenting Terms of Use.
Recommended for you
Related Articles
Real estate agent handing keys to new property owner.
New home registrations fell 4% in Q2 2026, with NHBC...
New home registrations fell in Q1 2026 as affordability pressures,...
The number of households in England is projected to rise...
Following a bumper end to 2025, Single Family Housing investment...
Buy-to-let investment demand has fallen across most major UK cities...
Property investors are assessing what a potential Andy Burnham premiership...
Andy Burnham calls for tougher PRS legislation and a Housing...
Recommended for you
Latest Features
Rightmove cuts its 2026 outlook as asking values decline and...
Knight Frank reports rising exchanges, accepted offers and applicant numbers...
Sponsored Content

Send to a friend

In order to send this article to a friend you must first login. Click on the button below to login or sign up.