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Jamie Arthur from Property Webmasters gives his outlook on 2024 given his constant contact with UK agents ready to kick start 2024.

In the 2024 outlook for the property market in the United Kingdom and Channel Islands, the average house price stands at £264,400, a modest decline from 2023 yet stabilizing recently. The early months of 2024 saw an increase in sales agreements despite the slight price downturn, signaling a market adjustment rather than a prolonged decline. 

Expectations are for continued moderation in values, driven primarily by higher mortgage rates recalibrating affordability.

However, prices still exceed pre-pandemic levels substantially, even in regions with the most significant corrections. Particularly, the North of England and other high-demand areas may see growth, suggesting a strategic focus for investors.

This backdrop highlights the key role of location in property investment, where understanding regional dynamics can reveal opportunities.

What will happen to house prices in 2024

In examining the current market trends and the impact of economic factors on the property market within the UK, it is evident that regional variances play a significant role in the dynamics of house prices. As of September 2023, the average UK house price was reported at £291,000, demonstrating a nuanced landscape across the nations and regions of the UK. England observed a slight decline in average house prices by 0.5% over the 12 months leading to September 2023, marking its first annual fall since early 2012. Conversely, Scotland saw a rise in house prices by 2.5% over the same period, underscoring its resilience and potential attractiveness to investors. Wales faced a 2.7% decrease in house prices over the 12 months to September 2023, reflecting broader economic pressures. Northern Ireland, on the other hand, saw an increase of 2.1% over the year to Quarter 3 of 2023, highlighting regional strengths within the UK property market.

These fluctuations underscore the impact of broader economic factors, such as interest rates, inflation, and consumer confidence, on the housing market. England's house price dynamics, especially in regions like the North East which observed the highest annual house price increase at 1.6%, illustrate the potential for growth in areas previously considered less attractive for investment. London, despite remaining the most expensive region with an average house price of £537,000 in September 2023, saw a notable decrease in house price inflation, experiencing a 1.1% drop over the same period.

This regional variation in house price performance suggests that investors should consider the economic resilience and potential for growth in different areas of the UK. The North East's performance, in particular, may signal emerging opportunities for investment in regions outside the traditionally high-demand areas like London. As economic factors continue to shape the housing market, understanding these regional dynamics will be crucial for investors looking to navigate the complexities of the UK property market in 2024.

These insights, derived from the UK House Price Index and economic analysis, provide a foundation for understanding the current state and potential future trends of the UK property market, emphasizing the importance of location and economic context in property investment decisions.

Housing Market Activity - London

Investing in London's property market presents a unique blend of resilience, opportunities, and challenges that investors need to navigate carefully. Despite recent fluctuations, London remains one of the most sought-after locations for property investment, not just in the UK but globally. Its status as a financial, cultural, and educational hub underpins the enduring demand for both residential and commercial properties.

Resilience of London's Property Market

London's property market has demonstrated remarkable resilience over the years. Despite economic uncertainties and the impacts of global events, the capital has maintained its appeal to investors worldwide. The recent data indicating a decrease in house price inflation does not detract from the long-term value of properties in London hold. The city's diverse economy, extensive transport links, and status as a global city contribute to a robust property market that can withstand short-term volatilities.

Opportunities for Investors in London

  • Long-term Capital Growth: London properties have historically offered significant capital appreciation over the long term, making them a valuable addition to investment portfolios.

  • Rental Demand: High demand for rental properties, driven by London's ever-growing population and status as a global business and education centre, ensures steady rental income prospects.

  • Regeneration Projects: Ongoing and future regeneration projects in various parts of London continue to unlock new investment opportunities, enhancing local areas and increasing property values.

Challenges for Investors in London

  • High Entry Costs: One of the most significant barriers to investing in London is the high cost of entry. The initial investment required is substantially higher than in other parts of the UK.

  • Market Fluctuations: London's property market can be sensitive to global economic trends, leading to more pronounced fluctuations in property values and rental yields.

  • Regulatory Environment: Investors must navigate a complex regulatory environment, including planning permissions and property taxes, which can impact the profitability and ease of investment.

Despite these challenges, London's property market remains a cornerstone of UK real estate investment. The key for investors is to conduct thorough research, understand the nuances of different boroughs and neighborhoods, and consider long-term trends rather than short-term fluctuations. By adopting a strategic approach and possibly leveraging professional advice, investors can capitalize on the opportunities London's market offers while mitigating the inherent risks. Finding a new development in London that is in production gets a lower property cost in an emerging area that will likely be high growth in the coming years once finalised. 

Benefits of Investing in Jersey and Guernsey

One area constantly overlooked for investment growth is the Channel Islands. From recent price index reports these seem immune to the price reductions as a result of mortgage interest rates. Properties for sale in Jersey are often limited due to consistent appreciation. 

  1. Favorable Tax Treatment: Both Jersey and Guernsey offer favorable tax regimes for property investors and owners. This includes no capital gains tax, no stamp duty, and no inheritance tax. Income tax rates are also low, with a 20% standard rate in Jersey and a maximum 20% rate in Guernsey. These tax advantages can substantially improve net yields.

  2. Robust Legal Systems: The islands have strong legal systems derived from English common law, providing solid protections for asset ownership and contracts. This inspires confidence for overseas investors.

  3. High-Quality Lifestyle: The islands boast low crime rates, excellent healthcare, top-ranked education systems, and abundant leisure and lifestyle offerings. This underpins the appeal for high-net-worth tenants and buyers.

  4. Scenic Locations: The islands' scenic coastal and countryside locales and close proximity to the UK and France add to their desirability for investors, residents, and visitors. This supports both the rental and sales markets.

  5. Diversified Economies: Key sectors like finance, tourism, digital services, and specialist manufacturing contribute to sustainable economic growth in Jersey and Guernsey. This provides a stable backdrop for property investment.

Market Stability and Strong Growth Potential

The Channel Islands property markets are known for their long-term stability and growth:

  1. Consistent Appreciation: The markets have demonstrated consistent, long-run house price appreciation at rates that often outpace the UK. Past performance points to solid growth potential.

  2. Supply Constraints: Strict planning regulations constrain new housing development, limiting supply amid rising demand. This supports price growth, particularly for scarce prime properties.

  3. Productive Rental Yields: Rental demand is strong, especially from finance, legal, and tech sector professionals. Investors can target optimal yields thanks to strong tenant demand.

  4. New Regeneration Projects: Urban renewal initiatives, public infrastructure upgrades, and other projects will enhance locales and boost property values. These present tactical investment opportunities.

  5. Luxury Segment Prospects: High-end properties have shown strong price growth recently. The luxury segment offers particularly compelling prospects as the islands attract more HNWIs.

Given the comparisons in prices, houses for sale in Guernsey may have a lower entry point to invest.

UK House Price Forecast - The North East

The North of England, particularly the North East, including towns like Middlesbrough and Hartlepool, is emerging as a rising hotspot for property investment. This region is recognized for its growth potential, driven by a combination of affordable property prices, regeneration projects, and governmental initiatives aimed at economic development.

The Growth Potential in the North East

The North East of England has been identified as an area with significant growth potential for several reasons:

1. Affordable Property Prices: Compared to the South and London, the North East offers much more affordable property prices, providing a lower entry point for investors and a higher potential yield.

2. Government Investment: The region has benefited from various government investments aimed at revitalization and infrastructure improvement, making it an attractive area for long-term investment.

3. Economic Regeneration: Major regeneration projects across the North East aim to revitalize town centers, develop housing, and improve transportation links, contributing to increased demand for housing.

4. Strong Rental Market: There is a robust rental demand in the region, driven by a growing workforce and student populations in cities and towns across the North East.

Middlesbrough and Hartlepool: Areas with Room for Improvement

Middlesbrough and Hartlepool stand out as examples of areas in the North East with considerable room for improvement and investment potential:


  • Regeneration Projects: Middlesbrough has seen significant investment in regeneration projects, including commercial and residential developments, which are set to boost the local economy and housing demand.

  • Growing Economy: With a focus on sectors like digital technology and advanced manufacturing, Middlesbrough is diversifying its economy, attracting businesses, and thus increasing housing demand.


  • Coastal Revitalization: Hartlepool benefits from its coastal location, with investments aimed at enhancing the marina, historic quay, and waterfront areas, making it more attractive to residents and tourists.

  • Affordable Housing: Hartlepool offers highly affordable housing options, presenting an attractive proposition for investors looking to maximize yields through rental income.

Investment Considerations

Investors considering the North East, and particularly areas like Middlesbrough and Hartlepool should focus on long-term growth potential. The key to success in these markets is identifying properties that will benefit from ongoing and future regeneration efforts, economic diversification, and increasing demand for housing.

While challenges such as economic variability and social issues exist, the strategic approach focusing on areas with significant development plans can mitigate risks. Conducting thorough market research, understanding local dynamics, and staying informed about future development plans are crucial steps in making informed investment decisions in the North East.

The appeal of the North East, with its combination of affordability, growth potential, and ongoing investment, positions it as an increasingly attractive region for property investors. Middlesbrough and Hartlepool, with their specific opportunities for growth and improvement, exemplify the potential that the wider region holds for those looking to invest in the UK property market.

Factors Influencing House Prices in 2024

Economic Indicators Affecting Property Investment: Economic indicators play a crucial role in shaping property market dynamics. Interest rates, inflation, employment rates, and GDP growth directly influence buyers' purchasing power and investors' decisions. Lower interest rates can make borrowing cheaper, thereby increasing demand for property, while higher rates may dampen it. Inflation affects property prices and rental yields, impacting investor returns. Employment rates and GDP growth reflect the economic health of a region, influencing demand for commercial and residential properties.

The Role of Local and National Government Policies: Government policies at both local and national levels significantly impact the property market. Planning regulations, housing policies, tax incentives for buyers or developers, and investment in infrastructure can stimulate or restrain market growth. For instance, policies aimed at increasing affordable housing supply can improve market accessibility, while changes in stamp duty or land taxes can affect investment attractiveness.

Future Outlook on the Market in 2024

Predictions for the Property Market in Different Regions: The UK property market is expected to exhibit regional disparities in growth patterns. Areas like the North East of England may see significant growth due to affordability, government investments in infrastructure, and regeneration projects. Conversely, high-value markets such as London may experience slower growth due to affordability constraints and market saturation, though they remain attractive for their stability and international appeal.

Identifying Areas Expected to See Significant Growth vs. Stagnation:

  • Significant Growth: Regions with ongoing investment in infrastructure, strong economic diversification plans, and regeneration projects, such as the North East of England, including cities like Middlesbrough and Hartlepool, are poised for growth.

  • Stagnation: Areas with high property prices, affordability issues, or economic challenges may see stagnation. However, even in traditionally strong markets like London, pockets of opportunity exist, driven by demand for rental properties and international investment.

Summaries of House Prices in 2024

Summary of Key Points:

  • Economic indicators and government policies are pivotal in influencing the property market's direction.

  • The UK property market is characterized by regional variances, with significant growth potential in areas like the North East of England.

  • London remains a market of interest due to its international appeal, despite current challenges.

Final Thoughts on Strategic Property Investment in 2024: For investors looking towards 2024, strategic property investment requires a nuanced understanding of regional market dynamics, economic indicators, and policy environments. Identifying areas with growth potential, understanding the long-term implications of current economic trends, and staying informed about local and national government policies will be key to making informed decisions. Investors should adopt a long-term perspective, focusing on regions with strong fundamentals for growth, such as those benefiting from regeneration projects and economic diversification.

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