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Northern city Salford is attracting heightened attention from property investors due to the arrival of middle class executives in their thousands, according to LPC Living, an urban developer based in the city. 
 
The influx of professional media types has largely been thanks to the BBC’s relocation of much of its operations to Salford in 2011.
 
However, LPC Living went on to point out that it's not just BBC workers who are filling the various iconic high rise apartment buildings that have sprung up in Salford since 2006. 
 
The UK's first Media City, which has been purpose built for the rapidly expanding digital and creative industry, could potentially cover 200 acres of land in the future, the firm speculate.
 
According to Zoopla, property prices in Salford have risen by 12% in the first six months of this year, equivalent to an average of £14,874, which compares favourably with some of the hottest property markets in the world.
 
Prior to its development as a 21st hub of media, Salford could lay claim to having Old Trafford's famous football stadium, The Lowry and the Imperial War Museum North but these architectural masterpieces alone were not enough to put the town on the map even if they proved to be the catalyst for its development.
 
A spokesperson for Pervaiz Naviede Family Trust which owns LPC Living said, "Salford has been developing into an important hub for the UK's media industry, particularly following the arrival of the BBC. So it comes as no surprise that demand for property is increasing.”

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